Readers and Daily Habits: Variations in Trends of Reading Printed Media.
variaciones en las tendencias de lectoría de medios de soporte impreso
Abstract
Desde inicios del presente siglo las tendencias tanto en la lectoría de los medios de soporte impreso de circulación diaria, como en la sintonía de medios de televisión abierta, han variado de modo significativo. La acción combinada del crecimiento de los segmentos poblacionales con nivel medio de consumo, por un lado, y el acceso sostenido a servicios domiciliarios o portables a Internet, por otro, han modificado la estructura de participación en el sector de la comunicación periodística.
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